![]() Now that Universal's building its own Diagon Alley, it should surprise no one that the park's put an expanded Ollivander's right in the middle of the new land. Universal had to cheat the Potter canon by creating an Ollivander's in Hogsmeade, as that iconic storefront stood in Diagon Alley in the Potter books and films. Millions of Harry Potter fans have lived the wizarding fantasy by buying a wand at Ollivander's in Universal's Islands of Adventure. And if there's one item that best symbolizes Potter merchandise, it's the witch's or wizard's wand. ![]() Harry Potter has driven substantial increases in per-guest spending at the Universal Orlando Resort even as it's attracted millions of new fans to the resort. ![]() While The Wizarding World of Harry Potter has enriched theme park owner NBCUniversal by driving new attendance to the Universal Orlando Resort, it's merchandise sales that's really helped make this land an industry-altering hit. Robert Niles On the Road to Diagon Alley: Ollivander's and Gregorovitch's March 11, 2014, 10:27 AM
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